Work became a regular employee with a mediocre salary, make this a husband and wife and rack my brain thinking how to meet the needs of the household as the prices of essential commodities are at all times always increase.
The wife who like to cook and love to make cookies had the idea to make an effort to channel his hobby with a small pastries that will be deposited in a stall near the in-laws’ house Lanteng region Agung, South Jakarta.
In 2007 the husband and wife named Hendra named Risky Alsany thinking about how to develop the dry cake business to be more developed. Because the cookies are deposited in the stalls near the in-laws house only profit only Rp100-Rp200 per one cake.
However, because the spirit was high and both partners want to widen his efforts, little by little advantages that relatively small savings and make money Rp250 thousand.
? “When deposited in the shop anyway luckily Rp100-Rp200 the same cake but my wife in the tube until around Rp250 thousand, I say why not continue to try to expand marketing, not just in the stall and eventually deposited in a cooperative where I work, it continues walk up to a year, in 2008, “said Hendra told Okezone, as she tells the story of a successful businessman pastries.
The wife who works as a teacher in an English play group Bintaro, where as a faithful husband, who every evening Hendra always pick up his wife from Sudirman, which is the office where she worked towards Bintaro on a motorbike and return home to the Supreme Lanteng .
“Rain, traffic jams and fatigue has become my daily meals. As family who still mediocre, although double my income but it is still there mortgage installments sister college and department of motor vehicles are still concerned,” confidante.
? While the holy month of Ramadan comes, Hendra and his wife decided to make cookies widths. Given the wife who loves to make cakes, of Hendra to support his wife very badly.
Through Hendra expertise in digital marketing, he began a guerrilla in the virtual world, through Facebook. Alhamdulillah, through hard work, when it was very unusual because dry cake merchandise selling up to 156 jars.
“Despite struggling home office to the supermarket to buy ingredients for cakes and cookies jar and keep the oven to stay up hours 1:00 to 03:00 pm, wake up to dawn, with the capital savings are deposited into selling cake stalls,” he said.
Having accumulated cash funds amounting to Rp1, 8 million from the sale of dry cake. Hendra with his wife kept turning his brain to re-develop the business.
“I’m not one to keep quiet even while working but the brain continues to spin about what ya after Lebaran business that still exist. Because if only for a moment Lebaran cookies alone,” said Hendra.
? Finally the second business opportunity came, her cousin who lives in Depok then resigned from her job in Sanyo, which is Cimanggis business expert. Cousins asked combine business with capital to do business Moslem then deposited a total capital of 500 thousand to Rp 1 million to 20 piece Muslim dress.
“I take 10 pieces he took 10 pieces. ‘Been there you marketed’, but I was confused too Mandarinnya, future sales guy Moslem girl. Already wet but subside after abstinence sail, via Facebook and blog, I re-marketed Moslem , “said Hendra.
On his new business, he expressed in the first month turnover reached 950 thousand, and in the second month to Rp1, 9 million and turned in monthly turnover is always up. It turns out marketing through social networks like Facebook and assisted the business blog more leverage. Given the over-selling sales through cyberspace, he tried to re-sell the business to create their own web-bajumuslimah.com bersitus clothes.
“Buy a domain and hosting, the seventh month of my turnover is above Rp 5 million per month,” said Hendra.
? Looking turnover growing at that time he told his wife to quit working for the care of the merchandise to customer service and Hendra himself as a doubles team marketing and courier.?
“At that time my wife tells me where sufficient turnover still 5 million to the turnover will continue whether or fall. I said, ‘yes I have run it once while working, concurrently CS, marketing’, “he explained.
“Entering the tenth month, the turnover of Rp15 million through mid-2009 when it was around. New at Rp15 million turnover at the top of my wife want to burn the ship stopped working, and be customer service in the business, and during Eid in 2009 our turnover penetrate up to Rp70- 80 million with the increasing number of our agencies outside the region and even from abroad, “he concluded.